SEO Specialist

Location: 

Rehovot, IL

Job ID:  48062
Category:  Marketing

An SEO specialist utilizes various marketing practices to increase an organization's appearance in search engine results, such as Google and Bing. While increasing web traffic is the primary focus, SEO specialists also develop ways to engage customers and focus on conversion rates.

We are looking for a candidate who can manage the worldwide SEO including regional websites (EMEA and APJ). The SEO specialist will focus on creating effective ways to promote Stratasys products or content via Internet-enabled devices or mediums. S/He will be required to examine statistics or data on a target market to better understand customers' needs and determine strategies for continued search engine optimization. The primary job responsibility is monitoring and analysing website data and improve the website ranking. SEO specialists will be required to conduct keyword research for Stratasys and on the competitors' sites to determine effectiveness. They can also determine relevant improvements for landing pages or blogs that will enable search engines' ability to recognize both purpose and information.

 

Essential Duties and Responsibilities include the following (Other duties may be assigned):

  • Create and implement SEO strategy (on-page and off-page) based on in-depth research and analysis.
  • Perform ongoing keyword discovery, expansion, and optimization
  • Keep abreast of SEO and integrated marketing trends
  • Experience with CMS (like Optimizely) to manage On Page Keywords is preferred
  • Implement Schema markup and other best practices
  • Perform ongoing technical SEO audits, backlink analysis, content analysis, and opportunity identification
  • Actively measure results daily, also keeping in mind key performance indicators (website ranking, leads and conversions volume)
    Continually monitoring organic search rankings and report overall SEO health of our web properties.
  • Analyzing website as per Google changes and working experience on Google analytics and other tools.
  • Research and analyze competitors
  • Troubleshoot SEO problems propose resolutions for SEO implementation Issues on the website.
  • Continually monitoring organic search rankings and report overall SEO health on a weekly basis.
  • Stay on top of current search engine news, trends, SEO practices, and emerging items of interest.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Be the subject matter expert for the internal teams working on the content and website pages
  • Analyze and build dashboards to monitor the performance
  • Recommend changes to website content, linking and other factors to improve SEO positions for target keywords
  • Develop and implement link building strategy with blogs, sites, makers, influencers, etc.



Skills Required
 

  • Minimum 5 years of SEO experience with a proven track record of improving organic rankings - SEO Onsite/ Offsite optimization
  • Good technical understanding of website usability, server logs, structured data, XML sitemaps, website performance, and indexation issues
  • Proficient in crawl management including log file analysis, Screaming Frog, Custom crawlers
  • In-depth experience with website analytics tools (e.g., Google Analytics, Webmaster, SEMrush, Google Search console etc.)
  • Knowledge of ranking factors and search engine algorithms
  • Link Analysis and Toxic Removal
  • Good communication skills Oral written, Agile, Proactive
  • Exposure to worldwide SEO projects
  • Ability to coordinate with various regions in EMEA and APJ

 

Essential Education, Skills, and Experience:

  • Individuals will need a bachelor's degree in marketing, business, computer science, or an information technology-related field to work as an SEO specialist. Relevant web work experience will be beneficial
  • Excellent communication skills and creativity
  • Strong technical abilities, analytical skills
  • Ability to get the work done on time
  • Linguistic requirement – English
  • Open to Flexible work hours