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Marketing Operations & Digital Specialist

Location: 

Rehovot, IL

Job ID:  43067
Category:  Marketing

Are you the one?

If you’re looking for the opportunity to be creative, innovative, and impactful to our business, then maybe you are!

Stratasys, the market leader in 3D printing, is looking for a hands-on Strategical Digital Marketing Specialist to join the Design Business Unit and take us to the next stage of our digital transformation.

Stratasys is based in Rehovot and works in a flexible, hybrid mode between office and home.

 

What will you do?

  • Manage the business units web pages, while strengthening our digital presence through strong SEO analysis and implementation
  • Analyze web traffic to identify the best opportunities to advance our business goals
  • Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Plan, manage and execute web, social media and community forum activities, align with corporate marketing, partners and regional marketing
  • Plan new and creative growth strategies through digital marketing
  • Work with regional and corporate teams to analyze performance of digital marketing campaigns and assets
  • Generate high quality followers and build engagement across social channels
  • Manage projects involving external vendors.
  • Identify critical conversion points and drop off points to optimize user funnels.

 

Who are you?

  • Create and maintain internal working relationships, manage complex projects, external vendors and intricate interfaces, while being a good self-motivator
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in marketing research and statistical analysis
  • Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator and other visual design tools.
  • Proficiency in front-end development web programming languages such as HTML.
  • Good understanding of search engine optimization principles.
  • Proficient understanding of cross-browser compatibility issues.
  • Excellent visual design skills.
  • Up-to-date experience with international web protocols, standards, and technologies.

 

What do you know?

  • Proven B2B experience in digital marketing, within the industry an advantage
  • Excellent English; native speaker a strong advantage
  • Knowledge of SEO and the ability to create and effectively manage organic search campaigns.
  • Demonstrable background leading social media channels and web management
  • Experience with Content Management System (CMS)
  • Knowledge of Marketo and Sales Force a strong advantage
  • Understanding of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Proficient in Adobe InDesign