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Digital Marketing Specialist

Location: 

Rehovot, IL

Job ID:  38582
Category:  Marketing

Are you the one?

If you’re looking for the opportunity to be creative, innovative, and impactful to our business, then maybe you are!

Stratasys, the market leader in 3D printing, is looking for a hands-on Digital Marketing Specialist to join the Healthcare Business Unit and take us to the next stage of our digital transformation

 

What will you do?

  • Plan and execute all web, social media, community forums activity
  • Manage BU pages on corporate website including content upload, optimize customer journey and conversions. Work together with Corporate Marketing to build new pages and strengthen the BU digital presence.
  • Manage BU social media channels and posts within the corporate channels. Align with regional, Corporate Marketing and Partners to promote content and increase engagement.
  • Plan cross channel campaigns aligning with Regional and Corporate teams to enhance customer engagement on social media, SEO/ PPC and email campaigns. Work with regional and corporate teams to analyze performance of digital marketing campaigns and assets against goals (ROI and KPIs).
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with internal teams and utilize eternal resources to create landing pages and optimize user experience.
  • Manage projects involving external vendors.
  • Identify critical conversion points and drop off points to optimizes user funnels.
  • Brainstorm new and creative growth strategies through digital marketing including user communities.

 

Who are you?

  • Know how to create and maintain internal working relationships, manage complex projects, external vendors and intricate interfaces.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Strong self-motivator, while developing exceptional relationships with internal stakeholders
  • Able to devise and manage budgets

 

What do you know?

  • Proven work experience in digital marketing. B2B experience within the industry an advantage
  • Demonstrable background leading and managing social media channels
  • Experience with Content Management System (CMS)
  • Working Knowledge of a Marketing Automation System. Marketo an advantage
  • Understanding of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Native speaker strong advantage

 

Are you the one?

This is a great opportunity to take part in building and expanding our brand awareness reaching customers and partners around the world. If you have a ‘can-do’ approach while thinking outside the box AND this role is shouting out your name, we want to hear from you!

Stratasys is based in Rehovot and works in a flexible, hybrid mode between office and home.

 

Who are we?

We at Stratasys are passionate believers in the value and power of 3D printing, and in the change it can bring.

The solutions we create are used by over 20,000 enterprises worldwide, and are rapidly changing the way products are imagined, designed, marketed, produced, supplied and sold. We are literally shaping the world that surrounds us – from the products and services in our lives and homes, to our health and quality of life, our transport, security and economies, to how we teach, research and even learn.

Stratasys is the largest 3D printing solutions’ company in the world – a company at the forefront of 3D printing innovation for more than 25 year