Demand Generation Marketing Specialist

Stratasys is a world leader in 3D printing!

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

The Demand Generation Marketing Specialist is a key member of the Americas marketing team, helping to achieve aggressive growth at Stratasys. In this role, you will be responsible for driving demand generation for regional marketing activities. You will work closely with the regional marketing team and partners to create and execute campaigns and digital initiatives supporting events, trade shows, field marketing events, promotions, and regional campaigns.

What you will be doing:

• Supports AMER Marketing team in executing the overall regional marketing plans
• Creates email and social campaigns for regional initiatives, and in support of channel partners
• Supports building and managing the regional marketing calendar
• Manages the execution of regional promotions by developing collateral, working with Product and Vertical Marketers on drafting copy, setting up and executing email campaigns, identifying targeting criteria
• Works with the regional marketers on setting up campaigns and marketing for events, trade shows
• Works in HubSpot to create and launch regional emails and landing pages
• Works closely with the events team to market and drive attendance to Stratasys customer-facing events
• Works with Events/Trade Show Specialist to support trade shows/events as needed

• Ability to articulate campaign strategy, goals, and KPIs verbally and via PowerPoint to internal teams for execution
• Collaborative, with ability to work closely with regional marketers and partner marketing teams on demand gen activities
• Performs all other duties as assigned

 Must have for this role:

• Bachelor's degree in marketing or related field (Business, Journalism, Communications, etc.) or equivalent experience
• 2-4 years’ marketing experience, preferably in B2B marketing
• Experience using HubSpot to execute email marketing and track campaign results 
• Experience setting up campaigns in Salesforce and using it for reports

Nice to have:

• Demonstrated ability to execute high-impact demand generation activities
• Excellent communication and interpersonal skills with ability to build relationships with external partners, internal teams, and sales
• Ability to draft marketing copy, collaborating with regional marketers, product marketers, and vertical marketers
• Experience setting up and running webinars
• Experience creating short marketing videos a plus
• MS Office including PPT, Excel, and Word
• Experience using Canva and Monday.com a plus
• Experience using AI tools to create content, images, and short videos
• Ability to speak Spanish

Travel Requirements: 10%, domestic

What​ ​you​ ​will​ ​be​ ​part​ ​of:

• Company Overview - https://www.stratasys.com/en/about-us/history/
• Our Culture and Values - https://www.stratasys.com/en/about-us/culture/
• Our Sustainability “3D Printing a Better Tomorrow” - https://www.stratasys.com/en/about-us/sustainability/
• Our Locations - https://www.stratasys.com/en/contact-us/office-locations/
• Check out our Video - https://www.youtube.com/watch?v=6wmDfmt2bNI

Additional Information:

At Stratasys we have designed a comprehensive Total Rewards program that goes beyond the basics and supports our People First strategy. When you join Stratasys, you’ll gain access to benefits and perks that will support you and your family both inside and outside of work. 

For this position, the typical annual starting base salary is from $65,726 to 80,640, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.

In addition to a competitive salary, we offer a comprehensive total rewards package (e.g., Medical, Dental & Vision, Health Savings Accounts, Mental Health Resources etc.), recognition programs, employee stock purchase plan, and 401(k) with company match. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here.