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Web Marketing Specialist

Country/Region:  US
State:  MN
City:  Eden Prairie
Job ID:  31221
Category:  Marketing

Stratasys is a world leader in 3D printing — and its biggest fan!

 

We are in search of an experienced Web Marketing Specialist to join our Marketing team here at Stratasys! This  Web Marketing Specialist will be responsible for the day-to-day support and development of marketing programs and campaigns. This role will drive cross-department initiatives working closely with the campaign/marketing managers along with other internal business stakeholders. Other focus areas may also be assigned to support overall program management initiatives.

 

  • Uses business acumen to ensure program management tactics and strategies support our team’s goals and align with the overarching business goals of Stratasys
  • Collaborates with Management to implement site optimization wins and take initiatives to market.
  • Leads multiple projects/initiatives simultaneously with varying degrees of complexity
  • Will identify and address pain points, organize complex information, streamline redundancies and/or expedite without sacrificing quality
  • Will work both independently and collaboratively with people at all levels within the organization. 

 

MINIMUM QUALIFICATIONS:

  • 4+ years of experience managing website design, content development initiatives and digital marketing projects with a focus on website content strategy, product launches, campaigns and content management infrastructures on Sitecore
  • 2+ years of web UX/UI, usability and best practices including SEO and localization
  • 2+ years understanding around website functionality, design, content development, QA, and production cycles
  • Able to understand and have familiarity with the customer journey, including understanding and improving the typical customer lifecycle
  • 2+ years of understanding/working in a CMS platform, some Sitecore knowledge a must.
  • 2+ years HTML and CSS experience

 

PREFERRED QUALIFICATIONS:

  • Analytical skills and data-driven thinking, including some knowledge of website analytics tool and KPIs. Should have the ability to apply analysis and context to the data to help drive decisions
  • Familiarity with A/B testing and testing tools
  • Experience with Sitecore platform and web personalization tools
  • Familiarity with Agile (Jira) development is plus

 

Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, is a leading global provider of 3D printing and additive manufacturing solutions. The company's patented FDM® and PolyJet™ 3D Printing technologies produce prototypes and manufactured goods directly from CAD data for the aerospace, automotive, healthcare, consumer goods and education industries. Stratasys subsidiaries include MakerBot and GrabCAD, and the company operates the digital parts manufacturing service, Stratasys Direct. Stratasys has nearly 3,000 employees, holds over 1,200 granted or pending additive manufacturing patents globally, and has received more than 30 awards for its technology and leadership.

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. All offers of employment with Stratasys, Inc are contingent upon the successful passing of a background check.

 

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.   Please view Equal Employment Opportunity Posters provided by OFCCP here.