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Marketing & Sales Operations Business Analyst

Country/Region:  US
State:  MN
City:  Eden Prairie
Job ID:  31304
Category:  Sales and Business development

Stratasys is a world leader in 3D printing!

 

We are looking for an experienced and energetic Marketing & Sales Operations Business Analyst to primarily work with our Inside Sales and Marketing organizations. This individual will have strong experience managing the infrastructure, data quality, and workflow within a modern B2B organization. We are looking for someone who is driven to constantly improve on the status quo and passionate about technology, data quality and insights, and demand generation. We will look to this role to provide insights on business success that will drive insights from data and reporting and be able to support key strategic decisions. 

 

This is an engaging and hands-on role that requires an individual who is capable of functioning and excelling at both a strategic business and tactical operations level.

 

Responsibilities

  • Be the subject matter expert on marketing technology platforms and work closely with Marketing & Sales Leadership to manage these tools (such as Marketo and SFDC).
  • Partner with Marketing and Sales Leadership to design, develop and maintain critical marketing metrics, custom reports and dashboards to enable data-driven decisions throughout the marketing team.
  • Manage end-to-end marketing campaign metrics and provide analysis and reports to leadership and stakeholders to promote smarter, data-driven decisions.
  • Research, analyze, and recommend industry best practices regarding campaigns and activities to help meet marketing demand generation goals.
  • Design, manage and constantly improve lead management, lead flow, and broader marketing processes and procedures through deployment of best practices and cultivation of our marketing technology stack.
  • Support marketing team & programs with modern underlying technology & best practices by providing training, analysis, tools and documentation on all marketing operations.
  • Execute email, webinar & other primarily digital demand generation campaigns to support marketing lead generation goals.
  • A/B test and continually measure the performance of core conversion assets and campaigns.
  • Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time.
  •  Lead the collection and aggregation of marketing budget and spend to ensure proper tracking and attribution of campaign dollars.
  • Manage, and employ measures to constantly improve the quality, accuracy and value of our marketing data including updating, de-duplication, importing and exporting records, and ongoing maintenance.

 

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in Engineering, Computer Science, Marketing, Business, E-Commerce or related field.
  • 3+ years B2B marketing experience
  • 2+ years with expert knowledge of CRM, marketing automation and database management concepts and best practices.
  • 2+ years experience handling marketing reporting (ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing programs).

 

PREFERRED QUALIFICATIONS:

  • Proficient in Salesforce including experience creating SFDC campaigns, reports, dashboards and custom lead views.
  • 3+ years hands-on experience administering Marketo; Marketo certification.
  • Designing, developing and maintaining Marketo integration with Salesforce desired.

 

TRAVEL REQUIREMENT: up to 10%

 

There’s a reason Stratasys is a world leader.

 

Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, is a leading global provider of 3D printing and additive manufacturing solutions. The company's patented FDM® and PolyJet™ 3D Printing technologies produce prototypes and manufactured goods directly from CAD data for the aerospace, automotive, healthcare, consumer goods and education industries. Stratasys subsidiaries include MakerBot and GrabCAD, and the company operates the digital parts manufacturing service, Stratasys Direct. Stratasys has over 2,000 employees, holds over 1,200 granted or pending additive manufacturing patents globally, and has received more than 30 awards for its technology and leadership.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. All offers of employment with Stratasys, Inc are contingent upon the successful passing of a background check.

 

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.   Please view Equal Employment Opportunity Posters provided by OFCCP here.