Industry Marketing Leader (General Manufacturing and Service Bureau)


Eden Prairie, MN, US

Job ID:  52074
Category:  Marketing

Stratasys is a world leader in 3D printing!


Location: Eden Prairie MN


This role will be part of the transformation of our strategic and industry solution capabilities, and partner closely with the global GTM to activate the transformation of the commercial function for General Manufacturing and Service Bureau.  This role requires a direct industry thought leadership from a broad manufacturing background, stays at the forefront of the industry trends and how these industry trends impact additive manufacturing (AM). 

This role is a collaborative leader who can work cross-functionally to identify the most attractive AM applications where AM should play as well as building the playbooks and driving industry campaigns for how to win in those areas. 




Lead strategic growth planning within General Manufacturing and Service Bureaus as part of the Stratasys annual planning process

  • Identify strategic growth opportunities (SGO) within the General Manufacturing and Service Bureau industry
  • Work with the Industrial strategy team to estimate total available market (TAM) and compound annual growth rate (CAGR%)
  • Map application opportunities leveraging the existing Industrial portfolio within the Stratasys polymer ecosystem



Activate and deploy the industry campaigns with all aspects of GTM channels

  • Create Industry campaign plan with the support from the functional marketing team as well as the new product introduction (NPI) team. 
  • Develop campaign activation plans with General Manufacturing and Service Bureau key account management (KAM) teams and global commercial enablement teams
  • Present in industry conferences or at key customer meetings in a group setting as well as in large virtual events and General Manufacturing and Service Bureau webinars


Measure, improve and provide market feedback

  • Market data driven with a focus on the holistic General Manufacturing market needs, not individual manufacturing account
  • Monitor new market drivers within manufacturing and stay close to the major technology disruptors that will potentially impact additive manufacturing (AM) adoptions


Deliver high-quality global campaigns across the globe

  • Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more
  • Synthesize strategic research and/or data to develop campaign ideas
  • Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
  • Make creative trade-off decisions between teams, clients, and end-customer needs
  • Measure and evaluate current processes within the department and improve them through documentation
  • Lead, mentor and inspire other creatives



  • Bachelor's degree degree in engineering or Marketing or other related disciplines
  • 5+ years in marketing or related fields (i.e. manufacturing, automotive)
  • 3+ direct industry experience from Automotive or other major transportation industries
  • 2+ experience working with customers on marketing solutions.   



  • MBA preferred
  • Experience working in a matrix organization
  • Experience working in manufacturing
  • Understanding of the various additive technologies versus traditional technologies


TRAVEL REQUIREMENT: 25 %  Local and some International too


Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, has been a leader in the 3D printing industry for over thirty years. The company’s patented FDM® and PolyJet™ 3D printing technologies have a diverse range of applications, including rapid prototyping, production parts, tooling, and concept design. Stratasys offers additive manufacturing solutions in 13 countries, for industries including aerospace, automotive, healthcare, consumer goods, and education. The company operates Stratasys Direct, a digital parts manufacturing service, and Stratasys subsidiaries include MakerBot and GrabCAD. With over 2,000 employees, over 1,200 patents globally, and more than 30 awards for technology and leadership, Stratasys is changing millions of lives with the power of innovation.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. All offers of employment with Stratasys, Inc are contingent upon the successful passing of a background check.


Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.   Please view Equal Employment Opportunity Posters provided by OFCCP here

Nearest Major Market: Minneapolis