Campaign Marketing Specialist

Stratasys is a world leader in 3D printing!

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

The Marketing Specialist will serve as the point of contact with the business units and be responsible for coordinating, scheduling, and supporting the execution of demand generation campaigns designed to drive lead generation and sales opportunities. In this role, the Marketing Specialist will ensure that each campaign tactic aligns with the customer’s buying process, identifies, and engages the right prospects and accelerates the purchase cycle. This role will be responsible for delivering qualified leads to meet quarterly and annual pipeline targets.

The Marketing Specialist will collaborate with internal teams to ensure alignment with Stratasys global and business unit marketing, to determine the optimal strategy to reach target buyers and market segments. In addition, this person will leverage those relationships in developing the most effective / executable plan for a strong lead-to-revenue generation process, customer database development and proper integration with CRM and marketing automation systems. 

What you will be doing:

Essential Duties and Responsibilities

• Oversee, develop, and manage a monthly calendar of awareness, demand generation, cross-sell and pipeline acceleration programs for each marketing campaign, sales program, and key plays for products and solutions.
• Provide weekly & monthly reporting on the success of each marketing program as well as developing ad-hoc reporting capability as needed for management reporting and executive level visibility.
• Thoughtfully design each marketing program with clear goals for each target segment, buyer process stage, and calls to action.
• Work with the business units to understand and develop quarterly promotion campaigns designed to drive demand.
• Provides support with promotional collateral, sales collateral and other sales tools, events, etc.
• Ability to articulate campaign strategy, goals, and KPIs verbally and via PowerPoint to internal teams for execution.
• Provides support with promotional collateral, sales collateral and other sales tools, events, etc.
• Articulate campaign strategy, goals, and KPIs verbally and via PowerPoint to internal teams for execution.

Must have for this role:

•         3-5 years marketing experience, preferably in B2B marketing programs for high-growth technology companies.

•         3-5 years executing high-impact demand generation and cross-sell programs and plans.

•         3-5 years designing programs that maximize the capabilities of CRM and marketing automation software desired.

•         3-5 years’ experience with Salesforce.com for campaign execution, tracking, performance reporting, and dashboard creation required.

Education:

•         Minimum of a bachelor’s degree in marketing, business and or related field is required. 

Travel required: Up to 10%

What you will be part of:

• Company Overview - https://www.stratasys.com/en/about-us/history/
• Our Culture and Values - https://www.stratasys.com/en/about-us/culture/
• Our Sustainability “3D Printing a Better Tomorrow” - https://www.stratasys.com/en/about-us/sustainability/
• Our Locations - https://www.stratasys.com/en/contact-us/office-locations/
• Check out our Video - https://www.youtube.com/watch?v=6wmDfmt2bNI

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here