Product Marketing Manager SAF

Location: 

Copenhagen, DK

Job ID:  47643
Category:  Manufacturing & Operations

Position Summary:  The Product Marketing Manager SAF is the lead person responsible for developing product marketing plans, content, and delivery of marketing assets needed to support the growth objectives of the SAF Portfolio.

 

 

Essential Duties and Responsibilities include the following:

  • Create product marketing launch plans, sales enablement, and demand generation plans
  • Promote the SAF product portfolio (systems, materials, software and ecosystem products) and their features to a target audience of manufacturing customers, with a cohesive differentiation that is focused on volume production as compared to FDM, PJ, P3 and SL technologies
  • Develop and execute product marketing plans to increase market awareness and adoption of the SAF portfolio, and evaluate the effectiveness of ongoing efforts on a cost-effective basis
  • Articulate the customer value proposition and generate customer use cases as well as RoI justification tools
  • NPI product campaigns and activate with the regional teams, including content materials for new webpage copies
  • Monitor and improve results and effectiveness of deployed marketing assets
  • Collaborate with Industrial Business Unit marketing teams, Global Marketing teams, and Regional Marketing teams to assure growth objectives of the SAF portfolio are met
  • Be responsible for new product introductions (NPI) in the SAF portfolio
  • Assist the creation of strategy, product messaging, and content for trade shows and public presentations to the Additive Manufacturing community
  • Participate in evaluation of product naming, including ideas for key words for review and approval of search engine optimization (SEO) parameters
  • Manage external service providers during photography, video, or other content creation
  • Collaborate with Product Management, Application Engineering, R&D, Sales, Customer Service, Legal, Knowledge management and Customers to generate compelling use cases, best practices, design guides, and other technical assets specific to customer needs
  • Assure Brand consistency with Stratasys and Industrial products
  • Assist in annual budget planning and tracking
  • Point of contact for beta marketing deliverables, including webinars, PR, use cases, video, etc. 

 

 

Essential Education, Skills and Experience:

Basic Qualifications:

  • Education: Bachelor's degree in Marketing or related experience
  • Years of experience: 7+ years of relevant experience with increasing scope and responsibility.
  • Proficiency in English
  • Demonstrated leadership, communication, decision making, and planning skills related to product marketing
  • Experience of working in a highly matrix organization is a must-have

 

Preferred Qualifications:

  • MBA or enhanced education certifications and credentials are preferred
  • Proven understanding of best practices in product development and product lifecycle management
  • Project management or program management experience is desired
  • Experience with premium brands with highly engineered offerings

 

Supervisory Responsibilities:

  • No direct reports
  • Must lead complex projects to successful completion across various groups and functions without direct authority

 

Physical/Environmental Requirements:

  • Works in a pleasant office environment with other department staff, utilizing a computer workstation and various software applications. Specific work schedule is coordinated with direct supervisor.
  • Travel requirement is minimal.  
  • Preference to local candidates in Copenhagen, Denmark or Nottingham, United Kingdom