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Sr. Marketing Campaign Specialist

Country/Region:  US
State:  TX
City:  Austin
Job ID:  28298
Category:  Marketing

Sr. Marketing Campaign Specialist

 

The Sr. Marketing Campaign Specialist is a B2B marketing professional responsible for development, coordination, and execution of demand and lead generation campaigns that support Stratasys Direct Manufacturing pipeline goals. The candidate must be passionate about campaign design, content marketing, marketing automation, and be able to collaborate in a team environment to plan, manage and support the execution of campaigns from content strategy to creative handoff through lead delivery. The Sr. Specialist must be able to execute content generation independently and within the larger team. This role requires a high achiever with proven ability to generate results, coordinate across functions and regions, and continually drive to improve campaign performance.

 

Responsibilities include:

 

  • Develop and execute campaigns
  • Lead the planning, content strategy, and deployment of top, middle, and bottom of funnel marketing campaigns and collaborate cross-functionally with Stratasys Direct resources.
  • Set and manage program set up in Marketo campaign automation
  • Act as the Project Manager for campaign activities with lead and opportunity targets that support the campaign plan
  • Work with Stratasys Direct customer facing teams to consistently communicate campaigns and enablement programs and promote utilization across these teams
  • Monitor the performance of nurture email streams and recommend adjustments as needed
  • Manage third-party vendor relationships through effective communication of expected deliverables and/or results

 

MINIMUM QUALIFICATION:

  • Bachelor’s degree in marketing, communication or related field
  • 5+ years of experience in B2B content marketing with a strong focus on campaign development, content generation, content strategy, demand generation and rules-based lead nurturing
  • 3+ years of hands-on experience with cloud- and web-based marketing automation, CRM and analytics platforms (e.g. Marketo and Salesforce or similar)

 

PREERRED QUALIFICATIONS:

  • 2+ years of experience in manufacturing, marketing primarily to engineers
  • Experience working with selling teams
  • Experience with marketing automation and email marketing best practices
  • Ability to thrive in a fast-paced, rapidly changing and growing environment
  • Must demonstrate excellent written and interpersonal communication skills (English), and be able to ‘sell’ ideas cross-functionally
  • Must possess the ability to quickly execute, track and analyze performance, and adjust activities quickly based on results
  • Outstanding attention to detail with superior time and project management skills
  • Proficient in Windows-based Office applications including MS Word, Excel and PowerPoint

 

TRAVEL REQUIREMENTS: Up to 25%

 

Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, has been a leader in the 3D printing industry for over thirty years. The company’s patented FDM® and PolyJet™ 3D printing technologies have a diverse range of applications, including rapid prototyping, production parts, tooling, and concept design. Stratasys offers additive manufacturing solutions in 13 countries, for industries including aerospace, automotive, healthcare, consumer goods, and education. The company operates Stratasys Direct, a digital parts manufacturing service, and Stratasys subsidiaries include MakerBot and GrabCAD. With over 2,000 employees, over 1,200 patents globally, and more than 30 awards for technology and leadership, Stratasys is changing millions of lives with the power of innovation.

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. All offers of employment with Stratasys, Inc are contingent upon the successful passing of a background check.

 

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.   Please view Equal Employment Opportunity Posters provided by OFCCP here


Nearest Major Market: Austin