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Marketing Communications Specialist (Healthcare)

Country/Region:  US
State:  MN
City:  Eden Prairie
Job ID:  31581
Category:  Marketing

Stratasys is a world leader in 3D printing

 

The Marketing Communications Specialist (Healthcare) is a key member of the marketing team, helping to achieve aggressive global growth at Stratasys. In this role you will be responsible for developing and overseeing the execution of marketing assets (brochures, customer stories, sales materials, video, photography, etc.) within our healthcare markets. This position will be working closely with multiple team members across the organization such as application engineers, regional marketing, product and sales.

 

The Marketing Communications Specialist will have a tremendous impact in helping build healthcare marketing campaigns and programs.  Overall experiences taking complicated healthcare terminology and translating it to clear and easy to understand messages, which resonates with the core stakeholders in our target healthcare markets. (Medical Device Companies, Academic Medical Centers, Hospitals, Dental Labs & Dental Clinics)

 

RESPONSIBILITIES:

  • Collaborate with internal stakeholders (product and regional/digital marketing teams/professional relations) to ensure their asset needs are met and adhere to global campaigns and standards.
  • Ensures value propositions are clearly articulate, ideally using the Challenger methodology.
  • Leading, development and implementation of marketing collateral created internally and through external vendors:
    • Communicates clear expectations to vendors and manages vendor relationships to ensure timelines/budget requirements are met
    • Works with marketing resources to generate and manage appropriate sales and marketing assets, including but not limited to case studies, white papers, e-mail campaigns, social media, sales collateral, videos, webinars, website copy, trade shows and advertising, etc.
    • Collaborates with the Digital Marketing team to ensure digital assets created meet digital requirements
    • Writes and edits strong, results-driven copy for lead generation and nurturing including promotional emails, case studies, white papers, blog entries, etc.
    • Coordinates and reviews visual content from global marketing, creative vendors, videographers, photographers and graphic designers
    • Review and edit PR content as needed

•         Building effective internal and external relationships, i.e. regional marketing teams, reseller groups, product development teams, sales, and professional organizations.

 

MINIMUM QUALIFICATIONS:

  • Bachelor's degree in marketing or related field (Journalism, Communications, etc.)
  • 3+ years of Marketing Communications/Editorial experience within Healthcare
  • 1+ years of experience in vendor/client management
  • 1+ years of experience with healthcare content creation. 
  • 1+ years of copy writing/editing and graphic design experience

 

PREFERRED QUALIFICATIONS:

  • Excellent project management skills and problem-solving capabilities.
  • Ability to successfully work in cooperation with cross-functional, matrixed and cross-cultural teams.
  • Ability to quickly execute, track and adjust tactics based on measured and reported results.
  • Strong written and verbal communication skills. Must be able to ‘sell’ ideas cross functionally.
  • Organized and able to prioritize tasks; goal-oriented with a strong drive to succeed
  • Detail-oriented, organized and able to thrive in a deadline-driven environment
  • Proficient in Windows-based office applications including Word, Excel, and PowerPoint.
  • Demonstrated success developing and deploying marketing programs to help generate leads.

 

TRAVEL REQUIREMENT: 10 - 15%

 

Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, is a leading global provider of 3D printing and additive manufacturing solutions. The company's patented FDM® and PolyJet™ 3D Printing technologies produce prototypes and manufactured goods directly from CAD data for the aerospace, automotive, healthcare, consumer goods and education industries. Stratasys subsidiaries include MakerBot and GrabCAD, and the company operates the digital parts manufacturing service, Stratasys Direct. Stratasys has over 2,000 employees, holds over 1,200 granted or pending additive manufacturing patents globally, and has received more than 30 awards for its technology and leadership.

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. All offers of employment with Stratasys, Inc are contingent upon the successful passing of a background check.

 

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.   Please view Equal Employment Opportunity Posters provided by OFCCP here.


Nearest Major Market: Minneapolis